Red Carter – born Daniel William Red Carter but called Red even as a kid—began manufacturing his swimwear designs in Miami in 2003. The bikinis started out covering very little, as Carter set out to create wearable souvenirs for out-of-towners reflective of South Beach’s sexy beach style. But the bikinis’ racy glamour quickly earned the brand widespread attention, attracting top retailers, celebrities, and international glossy magazines.
With his new corporate backing, Carter’s fans will continue to clamor for the new Red Label, which will include one-pieces and tankinis, designed to accommodate the figure flaws most shoppers are familiar with. The company will also continue to manufacture suits for a line by Jessica Simpson.
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