Arena is the authentic waterwear brand for athletes and real sport lovers. Wherever there are water sports, there is Arena.

Arena wishes to be considered by top athletes, as well as by every water sports lover, as the reference brand for best performing equipment and apparel.

We believe that our brand’s real strength, and one of the keys to its success, is the ability to leverage its experience and competence in the field of top competition swimwear, at the same time investing on research and innovation, to develop a best-in-class product range.

Arena also wants to be perceived as the ideal business partner by world-wide sporting goods retailers, by consistently delivering outstanding results in terms of overall profitability, consumer appeal and loyalty, and quality standards.

The Arena Brand was created by sports visionary Horst Dassler, son of the Adidas founder and President of Adidas France. During the 1972 Munich Summer Games, Dassler was on the pool deck when Mark Spitz won his historic 7 gold medals. Dassler, along with the rest of the world, found himself in awe because not only was Spitz the first athlete to win 7 golds in one Olympiad, but at the same time he set 7 new world records. Knowing Spitz had just given fans a glimpse of swimming at its finest; Dassler immediately started forming plans for a swimwear company dedicated to aquatic sports. After the Games many companies sought Spitz’s endorsement, but in the end he decided to team with Dassler to create the new performance swimwear brand known today as Arena.

Address: C.da Cisterna, 84/85 62029 Tolentino (MC)
Phone: 39 0733 956200